SERVICES 05 DISCIPLINES ·

Filed under Auto + Powersports only · Project · retainer · advisory

Five disciplines.
One industry.

We don't sell packages and we don't sell hours. Below is everything we do, fully scoped. Most clients run more than one with us; a few run all of them.

AE-001 — Builds

Store builds & migrations.

We rebuild stores that didn't ship. Off Magento, BigCommerce, WooCommerce, or the previous Shopify build that never went live. Most engagements start the same way — an inherited mess from someone who didn't know the aftermarket, and a team that needs a working store yesterday.

The structure we build is the structure aftermarket catalogs actually need: year/make/model navigation that doesn't break under load, category pages built for ten thousand SKUs, search that ranks part numbers as first-class citizens, and product pages that surface fitment before the buyer has to ask.

We build on Horizon — Shopify's modern theme architecture. The customizations live in sections we own, document, and hand off. Nothing locked, nothing opaque.

AE-002 — Data

Product data & catalog.

Catalog work is where most aftermarket Shopify builds fall apart. The data shape Shopify expects and the data shape aftermarket distributors send are not the same shape — so something always loses.

We do the catalog work directly. Year/make/model fitment that returns the right part on the first search. SKU normalization across vendors that use different naming conventions for the same product. Automated supplier feeds that don't blow up your inventory the first time a distributor changes their feed format. Pricing rule sets that hold up across customer tiers, MAP enforcement, and promotional periods.

Shoppers find their part, trust the fit, and check out — without filling a support ticket.

AE-003 — Integrations

Distributor & ERP integrations.

The pipes most aftermarket stores live and die on — distributor feeds, ERP sync, dealer pricing, dropship routing, marketplace exports.

We're a proven Data Here to There / Slingshot Automotive implementer. If your business runs on Slingshot, we already know the data shape, the migration paths, and the gotchas. We've shipped builds wired into the major warehouse distributors, the ERPs aftermarket shops actually run on, and marketplace platforms like Rithum and ChannelAdvisor.

If your store keeps drifting out of sync with your warehouse, that's a solved problem — and we build the connection right the first time.

AE-004 — Content

Catalog & content.

Product pages that read like they were written by someone who knows the difference between a leveling kit and a coilover.

Vehicle-application landing pages that surface the fitment data buyers look for. Comparison content that works whether the shopper knows their part number or just knows their truck. Brand and category pages that highlight what you actually carry and the builds you specialize in.

We take your existing catalog data — your own product line or the vendor parts you resell — and turn it into pages built around what you actually sell.

AE-005 — Management

Ongoing store management.

The stores we build, we keep running.

Daily merchandising, catalog updates, theme adjustments, performance monitoring, the bug reports nobody wants to file. Shopify version updates handled. Distributor feed changes accommodated before they break checkout. New product launches merchandised and live the same week they ship.

You stop hiring agencies. You stop hiring freelancers. We become the team.