Client: LTW Motorsports

Industry: Automotive Aftermarket

Project Type: Website Design & E-commerce Development

Challenges & Goals

LTW Motorsports faced a significant challenge when their previous web development agency failed to complete their project after two years. The site was based on an outdated template, and they had little to show for the investment. LTW sought a fresh start with Active Edge Commerce, looking to build a website that would reflect their high-end brand and boost their online presence to complement their brick-and-mortar operations in Riverside, CA.

Initial Hesitations

Like many small businesses, LTW had concerns about the cost of website development and the time it takes to see a return on investment. However, after initial discussions and aligning on a shared vision, LTW felt confident moving forward with Active Edge Commerce.

How Active Edge Commerce Helped

Active Edge Commerce played a pivotal role in shaping the site’s vision and ensuring it aligned with LTW’s business objectives. We worked closely with the LTW team, ensuring open communication and collaboration throughout the project. As a result, the site is not only performing well but also driving direct traffic to their physical store.

Key Features & Functionalities

Several features have been instrumental to LTW’s success:

High-quality brand focus: Showcasing premium products to elevate the company’s reputation.

Custom YMM Search: A tailored database to manage Year, Make, Model search functionality, making it easy for customers to find compatible parts.

Financing Options: A prominent feature that helps customers access financing for their purchases.

Monthly Management Service

LTW has appreciated our ongoing support and management services. The website continues to evolve with the ever-changing digital landscape, ensuring they stay ahead of competitors. Our proactive management ensures that LTW doesn't need to request updates—they just happen as needed.

Impact on Customer Experience & Engagement

The new site has greatly enhanced the customer experience, both online and in-store. Customers can now browse the site and explore offerings, which has helped them make more informed decisions before visiting the shop in person. The site’s polished look aligns with the brand’s Instagram presence, projecting a more professional and cohesive image.

Results & Performance

Since launching the website:

LTW has seen a significant increase in sales year-to-date.

The site has driven impressive sales growth, with a combination of online and in-store orders contributing to business success.

Customer Feedback

LTW’s customers and employees have all provided positive feedback, noting the site’s user-friendly interface and professional design.

Working with Active Edge Commerce

LTW described their experience with Active Edge Commerce as “easy and collaborative.” Our team’s ability to turn ideas into reality exceeded their expectations, ensuring the project was a success.

Recommendation

LTW wholeheartedly recommends Active Edge Commerce for web development and management. They’ve already referred us to others and plan to continue doing so because of the seamless, high-quality service they received.