Filed under Truck accessories · Riverside, CA · 30,000 SKUs
LTW Motorsports
Inherited a stalled build. Shipped a working store. Twelve months later, it's an extension of the shop.
Truck accessories, built for the shop.
LTW Motorsports builds and sells high-end truck accessories and complete truck builds out of Riverside, California. The focus is top-tier brands and finished work — much of which goes out the shop door.
The site reflects the shop. Most products listed online are the same parts their team uses for builds in the shop. Customers often arrive already knowing what they want — because they've spent time on the site first.
LTW also assembles their own Mid Travel kits and Baja Designs lighting kits in-house.
Started over.
LTW had been working with another agency before us. Communication barriers, no industry knowledge, and a project that kept slipping. After significant spend, the build was stalled with nothing usable to show for it.
By the time we got involved, the situation had gotten worse. The theme the previous agency had chosen had been discontinued and was no longer supported by its developer. The catalog work couldn't be migrated cleanly. The design wasn't built around how LTW actually sells.
The only path forward was to scrap what existed and start over.
We rebuilt on Horizon — a current, supported Shopify theme — and customized it around how LTW merchandises product. 30,000 SKUs were reorganized so customers can find the right part for their truck without bouncing between pages. The LTW-assembled Mid Travel and lighting kits got their own treatment as standalone products.
For data and search, we ran our partner stack: Slingshot Automotive (Data Here to There) for parts data, pricing, and inventory sync. Convermax for search and YMM. Affirm for financing — a critical feature given the size of LTW's build packages.
The site is now at the point that we use it on the counter as a sales tool.
From stalled to shipping.
Twelve months after launch, sales are up 20% year-over-year. About 40% of revenue is hands-off online; the other 60% comes through the shop — typically from customers who started on the site first.
Most LTW interactions begin on Instagram, route through the site, and end at the shop door with the customer already knowing what they want. The team at the counter pulls up the same site to close.
The 40 / 60 split is the point. The site doesn't replace the shop — it sells before the customer walks in.